Among the lures that can be named the most killer are soft plastic lures.
Why? Because soft baits can lure most of the fish.
It is also an effective bait for fish that have been ignoring other lures.
But not many anglers use these soft lures because they are not sure of the actual technique to style them effectively.
If you already know the keys to the game and get used to it; You will be addicted to it.